B2B buyers mostly gather information on their own and spend only 17% of their time in meetings with potential suppliers.
B2B buying is non-linear, with customers "looping" through the six buying jobs multiple times. These tasks occur simultaneously rather than sequentially.
A typical buying group for a complex B2B solution has 6 to 10 decision-makers. Each person has their own information, making purchases challenging.
Track buyer engagement analytics with page views, visitors, actions, and more. Watch session replays to understand how visitors interact and find ways to improve their experience.
Buyers expect quick replies. Use Heybase’s live chat to respond faster. It includes an AI chatbot that answers their product questions instantly.
Longer deal cycles
Endless emails and attachment
Follow-up time is high
Create Slack channel or WhatsApp group for a deal discussion
Shorter deal cycles
Share with a single link
Asynchronous, No follow-up needed
Communicate in the sales room